Reports
Insights and performance analytics.
27 articles
- How Mida calculates your test resultsThe statistical methods behind every Mida report, in plain English.
- Risk vs Confidence: why high confidence can still show high RiskConfidence tells you which variant is ahead. Risk tells you what a wrong call would cost. Why they can disagree, and what to do about it.
- Single-Day Conversion Discrepancies in Mida VS Other Analytics Tool?
- How to Segment A/B Test Results to Find Gold
- How to Read A/B Testing Reporting (Confidence Interval)
- Why Mida Data May Differ from Google Analytics or Your Internal Reports
- Why Your A/B Test Shows a Big Win on RPV but AOV Looks Weak or Flat
- What Timezone Does Mida Use for Reporting?
- Why is there a difference between Unique Conversions and Orders in my test results?
- The Difference between AOV, RPC and RPV
- Why Mida data is different from Google Analytics
- How to analyze results with multiple goals (Secondary goals)
- How to interpret confidence interval
- Confidence 'Level' vs Confidence 'Interval'
- Interpreting test result in Mida report
- How to Segment A/B Test Results
- Difference Between Orders and Conversions
- How are conversions attributed when conversion happen in different Variation pages?
- How Mida handles conversion attribution
- How to Create Custom Reports in GA4 using Mida's Data
- New visitor vs returning visitor
- How to change the revenue currency?
- Why Non-Targeted URLs Appear in Your "Landing Page" Breakdown
- Using Pageview and Engagement as a secondary goal
- Why is mida_conversion firing on pages other than my goal page?
- How to deploy your testAnd when you should do so
- Post Segmentation Report Analysis for Winning Segmentations