Reports
Insights and performance analytics.
21 articles
Why Mida data is different from Google Analytics
How to analyze results with multiple goals (Secondary goals)
How to interpret confidence interval
Confidence 'Level' vs Confidence 'Interval'
Interpreting test result in Mida report
How to Segment A/B Test Results
Difference Between Orders and Conversions
How are conversions attributed when conversion happen in different Variation pages?
How Mida handles conversion attribution
How to Create Custom Reports in GA4 using Mida's Data
The Difference between AOV, RPC and RPV
Why is there a difference between Unique Conversions and Orders in my test results?
What Timezone Does Mida Use for Reporting?
Why Your A/B Test Shows a Big Win on RPV but AOV Looks Weak or Flat
Why Mida Data May Differ from Google Analytics or Your Internal Reports
How to Read A/B Testing Reporting (Confidence Interval)
How to Segment A/B Test Results to Find Gold
Single-Day Conversion Discrepancies in Mida VS Other Analytics Tool?
New visitor vs returning visitor
How to change the revenue currency?
Why Non-Targeted URLs Appear in Your "Landing Page" Breakdown