In your test results, you may notice that the number of Orders is higher than the number of Unique Conversions. This is expected and due to how each metric is tracked:
Unique Conversions: Counts one conversion per visitor. Even if a visitor converts multiple times, it will only be counted once.
Orders: Counts the total number of conversion events, regardless of who triggered them. If a single visitor completes multiple orders, each one is counted.
This distinction helps you understand not just how many visitors are converting, but also how frequently conversions are happening.
