The Experiment Report has been updated to give you a more intuitive experience. You can now adjust the variables used in your experiment segmentation to get a clearer picture of how each variable affects your results. Mida automatically re-analyses your results and gives you a suggested next step to help guide your experiment.
To access it:
In the Experiments window, go to the Action column and click View Results. This opens the Experiment Report.
At the top of the page, you'll see an analysis banner with your current recommendation (e.g., "We need more data or higher confidence to make a clear conclusion").
In the Segmentation section, use the first dropdown to select a segment (e.g., Upgraded), and the second — Breakdown by — to split that segment into smaller clusters (e.g., English Native, New Desktop Visitors, Outside of Top 3).
The top three performing clusters are displayed automatically below the dropdowns. Each is marked with an arrow: green (▲) for a positive result, red (▼) for a negative one.
Each time you change your segment or breakdown selection, both the analysis banner and the top-performing clusters update to reflect that specific slice of data.
For a deeper breakdown of your results, click Ask Sunny AI to open a dedicated analysis window.