This article lists the limits on each Mida plan, so you can see why you can't add another test, variant or site, and which plan you need.
For current prices, see https://www.mida.so/pricing
What is a tracked user (MTU)?
Paid plans are based on Monthly Tracked Users (MTU). A tracked user is a unique visitor who sees at least one of your live tests, or is shown one of your surveys, in a month. Each person counts once. Each visitor counts once, however many tests or pages they see. Visitors who never enter a test don't count. MTU is not the same as sessions. The count resets on the 1st of every month.
Free plan
$0 forever. No credit card and no trial clock.
Test on all your traffic. Free isn't priced on traffic, so every visitor to your own websites can be in your tests.
Up to 3 live tests at a time per project.
Up to 2 variants per test (Control + 1).
Unlimited goals.
1 project.
Up to 50,000 tracked events a day. Pageviews never count.
Reports show the last 60 days of data.
Unlimited seats.
30 AI credits a month.
10 Synthetic Research runs in total.
Version history keeps your last 3 changes.
A/B tests, Split URL tests, and multipage and cross-domain tests are all included.
Customer surveys carry a Mida badge.
Support is by AI chat or email only.
Free is meant for your own sites and real visitors. Running it across client sites or on bot traffic isn't what Free is for, and we may pause accounts that do. Managing client sites? See the Agency plan below.
What is not included on the Free plan?
Multivariate testing
Server-side testing (SDKs)
Multi-armed bandit
Campaign scheduling
One-click winner rollout
Personalization
Targeting by cookies, custom segments, events and Google Analytics audiences
Download summary report
Saved and multi-condition segments
Why can't I start another test on the Free plan?
You can have up to 3 live tests at a time in each project on the Free plan. To start a new test, end one of your live tests first, or upgrade to Paid for unlimited live tests.
Can I add more goals on the Free plan?
Yes. Goals are unlimited on every plan.
If you use WooCommerce on WordPress, Mida tracks purchases and add-to-cart events automatically, and you can use them as your primary goal. We recommend running an A/A test first to check that your data is tracking correctly.
Paid plan
From $224/month for 50,000 tracked users, billed annually with 25% off. Tiers run from 50K to 500K tracked users a month.
Full access to all features, including everything not on the Free plan.
Unlimited live tests, variants and report history.
Unlimited goals and tracked events.
Unlimited AI usage, with no token charges.
20 Synthetic Research runs a month.
Unlimited version history.
5 projects.
Unlimited seats.
Live chat support.
No per-seat fees and no feature add-ons. You only pay for tracked users.
You can try Paid free for 15 days. No credit card needed.
How many projects do I get?
A project is one workspace with its own tracking snippet. It doesn't limit how many tests you run.
A project isn't one per domain. Put the same snippet on your main site, your shop and your app, even on different domains, and they all sit in one project with visitors tracked across them. Use another project only when you want a site reported completely on its own, like a separate brand.
The Free plan includes 1 project and the Paid plan includes 5.
Increasing the quantity on the Upgrade Plan page adds tracked users (MTU), not projects.
If you need more than 5 projects, contact our team. If you manage more than 5 brands or sites, the Agency plan may be a better fit.
What happens if I go over my tier?
We'll let you know before you hit it so you can move up a tier. Pick the tier that matches your normal month, not your best one.
Enterprise plan
For 500K+ tracked users a month. Enterprise includes everything in Paid, plus:
Volume pricing
A dedicated team: account manager, developer and CRO strategist
Your own support channel: Slack, Teams, WhatsApp or email
An SLA, with uptime and response times in writing
SAML SSO
Security and legal review: DPA, questionnaires and invoicing
If you test more than 500K users a month, need SSO, an SLA or a security review, or want a dedicated team running tests with you, contact our team about Enterprise.
Agency plan
Unlimited projects (brands or sites) in one account.
All projects share one pool of tracked users (MTU).
Made for agencies and teams that manage more than 5 brands or sites.
See "How Mida Agency Setup Works" for how agencies can set up client accounts and billing.
Which plans include integrations?
All integrations are included on every Mida plan, including Free. That covers 100+ integrations, such as Microsoft Clarity, GA4, Google Tag Manager, Hotjar, Mixpanel, Amplitude, Segment, Heap and PostHog.
The only exception is GA4 audience sync (using GA4 audiences for targeting), which needs the Paid plan. Sending experiment results to GA4 works on every plan, including Free.
How do I upgrade?
Click your avatar at the bottom left, select Subscription, and click Upgrade Plan. See "How to upgrade your Mida plan or MTU quota" for the steps.
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