Mida applies fair usage limits on event tracking for free plans (Sandbox and Agency Lite). These limits help keep the platform fast and reliable for everyone.
If you are on a paid plan (Growth, Pro, or full Agency), these limits do not apply to you.
What’s included on free plans
| Sandbox (Free) | Agency Lite (Free) |
Auto-tracked engagement events ( | Up to 5 per visitor per minute | Up to 10 per visitor per minute |
All other events per day (custom events, conversions, etc.) | Up to 50,000 per day per project | Up to 100,000 per day per project |
Agency Lite gives agencies higher limits so they can manage multiple client projects. Each client project has its own daily limit.
What is not limited
Pageview tracking (
_pageview) — not subject to these event limits on any planPaid plans — no daily event caps
A/B test traffic (MTU) — still governed by your plan’s Monthly Tested Users allowance (e.g. 100,000 MTU on free Sandbox)
What counts toward the daily limit?
The daily cap applies to all recorded events except pageviews, including:
Auto-tracked engagement (clicks on links, buttons, and similar elements)
Custom events you send via
mida.track()or the APIConversion / goal events tied to your experiments
Pageviews are tracked separately and are not counted toward this daily limit.
What happens when I reach the limit?
When a limit is reached:
Your website continues to work normally — visitors are not affected
Mida’s script does not show errors in the browser
Additional events for that day are not stored until the limit resets
Limits reset on a UTC calendar day (midnight UTC).
Your experiments can still run; you may see fewer events in reports than actually occurred on site once the daily cap is hit.
Why do these limits exist?
Event tracking (especially automatic click tracking on busy pages) can generate very large volumes of data. On high-traffic sites — for example live sports, chat widgets, or pages with many interactive elements — a single project can record millions of events per day.
These limits ensure free accounts remain sustainable while paid customers receive unlimited event ingestion.
I’m hitting the limit — what can I do?
Upgrade to a paid plan — removes daily event caps. View pricing →
Reduce auto-tracked volume — review pages with chat widgets or heavy click interaction; consider tracking only the custom events you need for experiments
Agency Lite users — each client project has its own limit; high-traffic clients may need their own paid subscription
If you’re unsure which plan fits your traffic, contact support and we can help.
FAQ
Does this affect my A/B test results?
Experiment assignments (who sees which variant) use MTU, not the event daily cap. If you rely on event-based goals, conversions recorded after the daily event limit is reached will not appear in reports for that day.
Are pageviews limited?
No. Pageview auto-tracking is not subject to these daily event limits.
I’m an agency on Agency Lite — is the limit shared across all my clients?
No. Each client organization (project) has its own daily limit (100,000 non-pageview events per day on Agency Lite).
Will I get an email when I hit the limit?
Not at this time. If you need higher volume, upgrading to a paid plan is the recommended path.