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Shopify Events Tracked in Mida

Updated yesterday

Mida receives events directly from Shopify via a custom pixel set up in your Shopify Admin. This allows Mida to track key customer actions and purchases in real-time.

Events Overview

Mida Event Name

Shopify Event

Attributes (Key in Mida)

PageView

page_viewed

None

ViewContent

product_viewed

content_ids (Product variant ID)content_name (Product variant title)currency (Price currency)value (Product price)

Search

search_submitted

search_string (Search query)

AddToCart

product_added_to_cart

content_ids (Product ID)content_name (Product title)currency (Price currency)value (Product price)

AddPaymentInfo

payment_info_submitted

None

InitiateCheckout

checkout_started

None

Purchase

checkout_completed

currency (Checkout currency)revenue (Total order value)quantity (Total items purchased)item_X_name (Item name)item_X_quantity (Item quantity)

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