If you’ve installed the Shopify Customer Events Pixel for Mida but you’re not seeing events like AddToCart or Purchase, this guide will help you identify why.
In many cases, the pixel is installed correctly, but the store uses a custom Add to Cart or Checkout implementation that prevents Shopify standard events from firing.
What you should expect after installing the pixel
Once installed, Mida should be able to receive key events such as:
ViewContent (product page view)
AddToCart (add to cart action)
Purchase (completed order)
If these events are missing, follow the steps below.
Common reason: custom add to cart or checkout setup
Some Shopify stores use custom implementations such as:
Custom “Add to Cart” plugins
AJAX cart drawers
Custom scripts that bypass Shopify’s standard cart flow
Non-standard checkout completion logic
When this happens, Shopify may not emit the expected events, meaning Mida won’t receive them either.
How to verify if events are being sent (recommended)
The fastest way to debug this is via the browser’s Network tab, where you can confirm whether the event is being sent to Mida.
Step 1: Open Chrome DevTools
Open the store site in Google Chrome
Right click → Inspect
Go to the Network tab
Step 2: Filter for addv3
In the Network tab filter/search bar, type:
addv3
This will show the Mida event request.
Step 3: Trigger an event and inspect the payload
Test product page view (ViewContent)
Visit a product page
Click the
addv3request in the Network tabOpen the Payload
Look for an event named
ViewContent
Test add to cart (AddToCart)
Click the Add to Cart button
Look for a new
addv3requestOpen the Payload
Look for an event named
AddToCart
If you clicked Add to Cart but do not see AddToCart in the payload, the store is likely using a custom add-to-cart flow that does not trigger Shopify’s standard events.
Debugging Purchase (Purchase)
Purchase events should normally fire on the order confirmation (thank you) page.
To test Purchase:
Place a test order
On the thank you page, open the Network tab
Filter for
addv3Open the Payload
Look for an event named
Purchase
If Purchase is missing, it often indicates the checkout completion flow is custom or the thank-you page context is not firing standard events.
Next steps if the event is missing from the payload
If the expected event does not appear in the addv3 payload:
The pixel is installed
Shopify is not emitting the event
Mida cannot track the event unless the store triggers it correctly
If you need help diagnosing further, contact Mida Support and include:
Store URL
A screenshot of the Network request payload
The steps used to reproduce the issue