If you’re receiving AddToCart events, your Shopify integration is set up correctly.
Purchase events only fire when a checkout is successfully completed and Shopify triggers the checkout_completed event via the Custom Pixel. If purchases aren’t showing yet, it’s usually due to one of the following:
No completed orders since the pixel was installed
A short delay in Shopify processing checkout events
A non-standard checkout flow (subscriptions, custom checkout, post-purchase apps)
What to do:
Complete a test order after confirming the custom pixel is active
Allow some time for the purchase event to appear
If you’re using a custom or extended checkout, verify that
checkout_completedis supported in your flow
If purchases still don’t appear after a successful order, support can help verify whether the checkout event is firing and being received correctly.
In most cases, purchase events start appearing automatically once the first successful checkout is completed.