This guide will help you set up Purchase event tracking in Everflow to seamlessly send data to Mida.so.
Step 1: Add the Mida Script to Everflow
Log in to your Everflow account.
Navigate to Attribution > Postback/Pixel.
In the Conversion HTML Postback Field, add the following code:
<script type="text/javascript" async src="https://cdn.mida.so/js/optimize.js?key=YOUR_API_KEY"></script>
<script type="text/javascript">
window.mdq = window.mdq || [];
function queueEvent() {
mdq.push(arguments);
}
queueEvent('track', 'Purchase', {
revenue: {payout_amount},
quantity: 1,
currency: "USD"
});
</script>
? Replace YOUR_API_KEY with the API key from your Mida.so account. You may find it under the installation guide in the 'Get Started' dashboard.
Step 2: Configure Purchase Data in Everflow
Ensure your Everflow system passes the following variables:
Revenue: Use
{payout_amount}to dynamically capture the payout or revenue value.Quantity: This is hardcoded as
1in the script, but you can modify it if needed.Currency: Update
"USD"to your preferred currency, if applicable.
Step 3: Verify Event Logging
Complete a test purchase to trigger the event.
Log in to your Mida.so account and navigate to the Events Log.
Confirm that the
Purchaseevents are being received with the correct data (e.g., revenue and currency).
Step 4: Analyze Results in Mida.so
To view detailed metrics like Average Order Value (AOV) and Revenue Per Visitor (RPV):
Set Purchase as the primary goal for your A/B test.
Navigate to your A/B test report, and you’ll see the Purchase data reflected in the AOV and RPV tabs.