Learn how Mida uses AI to help you run better experiments, and how we protect your customers' data.
Overview
Mida includes AI-powered features designed to help you create, optimize, and analyze A/B tests faster. These features are built with privacy at the core — none of them access, process, or store your visitors' personal information.
AI Features in Mida
MidaGX (Generative Experimentation)
What it does: MidaGX is a Chrome extension that lets you describe changes in plain language and instantly generates the code to make them happen. Simply type what you want to change (e.g., "make the headline bigger" or "add a countdown timer"), and MidaGX creates the JavaScript and CSS for you.
What data is used:
Your written instruction describing the change
A screenshot of your webpage
The HTML structure of the page you're editing
What data is NOT used:
Visitor information
Analytics or session data
Any customer PII
Targeting Setup Validation
What it does: Analyzes your experiment's targeting rules and provides recommendations to help you avoid common configuration issues.
What data is used:
Your targeting settings (URL rules, device filters, browser rules, etc.)
What data is NOT used:
Visitor traffic data
Any customer information
Goal QA Validation
What it does: Reviews your conversion goal setup and alerts you to potential issues before you launch your test.
What data is used:
Goal name, type, and selector (e.g., "track clicks on #signup-button")
What data is NOT used:
Conversion data
Visitor information
Any customer PII
Sunny AI (Test Analysis Assistant)
What it does: An interactive chat assistant that helps you understand your A/B test results, answer questions about statistical significance, and decide when to stop or scale a test.
What data is used:
Aggregate test statistics (e.g., total visitors, conversion rates, confidence levels)
What data is NOT used:
Individual visitor records
Session recordings
Emails, IP addresses, or any personal identifiers
Frequently Asked Questions
Does Mida AI access my customers' personal data?
No. Mida AI features do not access, process, or transmit any personally identifiable information (PII) belonging to your website visitors. AI only works with your own configurations, instructions, and aggregate statistics.
Is AI processing automatic or always running?
No. All AI features are user-triggered. AI is only activated when you explicitly use one of the features described above. There is no background processing or passive data collection for AI purposes.
Where is AI processing handled?
AI requests are processed through secure API connections. Your visitors' data never leaves Mida's infrastructure for AI processing because it is never sent to AI in the first place.
Can I use Mida without AI features?
Yes. AI features are optional enhancements. You can create and run A/B tests without using any AI functionality.
Summary
Feature | Data Used | Customer PII Accessed |
MidaGX | Your instructions, page screenshot, HTML | No |
Targeting Validation | Your targeting rules | No |
Goal QA | Goal configuration | No |
Sunny AI | Aggregate test statistics | No |
Still have questions?
If you have additional questions about how Mida handles data or our AI features, please contact our support team. We're happy to provide more details.