AI Suggested Goals helps you set up and optimise the goals on your test. Based on your page, hypothesis, and variant changes, it recommends relevant metrics to track — so you're not left guessing which goal to set.
To access it:
When creating or editing an experiment, go to the Metric step in the top navigation.
AI Suggested Goals appears as a dropdown. Inside, it shows recommendations tagged as an Existing metric (already being tracked) or New, along with a short explanation of what each measures — for example, "Tracks clicks on the primary sign-up CTA to measure conversion intent."
Click any suggestion box to open its relevant goal-setting form, where you can review or adjust the details before setting it as your Main conversion goal.