Want to run your Mida's campaigns without including paid Google traffic? Here's a quick guide on setting up URL parameter rules to exclude these visitors.
Setting Up the Rules
In the URL Parameter Rules section, create the following conditions:
Set
gclidto "does not exist"Set
utm_sourceto "is not equal to google"Set
utm_mediumto "is not equal to ads"
Note: Make sure to use the AND operator between conditions to ensure all criteria are met.
The following screenshot shows how to configure these settings in Mida using the URL Parameter Targeting Rules toggle:
What This Does
This combination of rules ensures your experiment only shows to visitors who:
Don't have a Google Click ID (
gclid)Aren't coming from Google ads as a source
Aren't using "ads" as the medium