Steps to send GTM events to Mida
If you already have GTM event tags set up, you can add one custom HTML tag for Mida on GTM. This tag will automatically relay all future events to Mida as well.
What it does is that we are creating a new custom HTML tag that will execute the Mida event tracking script with dynamically generated keywords based on GTM event names, and adding other GTM events as triggers to this new tag.
Here's a step-by-step guide to help you with the process:
Go to Google Tag Manager, create a new Tag as Custom HTML
Setup a new tag type and choose Custom HTML
Copy and paste this code to the tag:
<script> mida.track("##{{Event}}"); </script>
Add GTM custom event as triggers
Save and publish the new changes
On Mida, you will find all new GTM custom event sync to Mida Event Tracking > Manual Event
How to use Events on Mida
Use the Event feature to segment and target specific users based on particular actions
Use the Event feature to define your experiment goal
Use multiple Events as metrics to analyze your experiment results
