Why does Mida use the ".so" domain?

Created by Donald Ng, Modified on Fri, 31 Oct at 4:51 PM by Donald Ng

The use of the “.so” domain in Mida.so is purely a stylistic and branding choice.


It stands for Midas Optimization and has no operational, legal, or infrastructure connection to Somalia, aside from the domain extension itself.


Why “.so”?


Many modern and successful software companies choose short, memorable domains that align with their brand identity, even when the top-level domain (TLD) represents a country.


Examples include:

  • Notion.so

  • Tally.so

  • June.so

  • Super.so


This trend is similar to the popularity of domains like .io (originally for the British Indian Ocean Territory) and .ai (for Anguilla), which are now widely used in the tech industry.


Security and Reliability

  • The “.so” domain is managed by SONIC / GMO Registry, a globally recognized organization that operates under ICANN standards, ensuring reliability and compliance on par with other TLDs.

  • Mida uses enterprise-grade DNS providers, SSL encryption (HTTPS), and industry-standard security protocols to maintain both data safety and uptime reliability.

  • All user data and application infrastructure are hosted securely on Google Cloud Platform (GCP), which is completely independent of the .so domain registry.


In short


The choice of “.so” is purely for branding and memorability. There is no elevated security risk or dependency on Somalia’s local infrastructure or political environment.

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