Integrate Mida with Hubspot

Created by Ethan Sagan Chang, Modified on Thu, 18 Sep at 6:59 PM by Ethan Sagan Chang

By integrating your Mida account with Hubspot, you will be able to transfer event data from Mida to Hubspot smoothly. This means you can analyze user engagement and website performance in-depth and generate more comprehensive reports within Hubspot.

Mida sends two types of events to Hubspot:

1. mida_pageview

This event is automatically sent whenever a visitor who has been exposed to any Mida A/B test views a page. The event includes the following properties:

id: Your test ID
name: Your experiment profile name
variant: Indicates the variation name (Control / Variant 1 / Variant 2, etc.)
uuid: Mida's unique identifier for the variant
timestamp: Unix timestamp of when the pageview occurred

2. mida_conversion

This event is sent whenever a visitor has converted on their primary Mida goal. The event includes the following properties:

id: Your test ID
name: Your experiment profile name
variant: Indicates the variation name (Control / Variant 1 / Variant 2, etc.)
uuid: Mida's unique identifier for the variant
timestamp: Unix timestamp of when the pageview occurred

Integrating Mida with Hubspot

1. Install Hubspot Tracking Script & Mida Tracking Script

Both the Hubspot JS library (tracking script) and Mida tracking script must be present on the URL.

To install Mida via Hubspot follow our guide here: https://mida.freshdesk.com/a/solutions/articles/154000062541

2. Enable Hubspot Integration within Mida

Enable the Hubspot integration within Mida. You will find this under Integration -> Hubspot:

Once that is enabled, Mida will send two different events to Hubspot:

mida_pageview (e.g., experiment IDs, variant IDs, timestamps)
mida_conversion (e.g., leads)

Mida will also automatically track two events from Hubspot:

hubspot-meeting-booked
hubspot-form-submit

These can be setup as primary or secondary goals within Mida.

3. Enable the Integration within your Experiment

Always ensure your Hubspot integration is activated in the CONFIGURATION settings whenever setting up an experiment.

Viewing Mida data within Hubspot

1. Navigate to Custom Events

2. Locate the Event

Find the Mida events (mida_pageview, mida_conversion) you are looking for in the table of custom events.

3. View Event Details

Click on the name of the event to see its properties and other details.

4. Manage Event Properties

Within the event details, you can click on the "Properties" tab to view and manage the properties associated with that event.

5. Use the Event

Hover over the event in the custom events table, click on the "Actions" menu, and select "Use in" to add it to lists, workflows, or reports.